There are several types of business models that entrepreneurs use to make money blogging.
The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers.
Another kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers.
Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If selling advertising is your main goal you have a couple of choices, you can use established services that are ready to go or you can go out on your own and look for sponsors for you blog.
With the first method, you can find third party services like Google Adsense and Yahoo! Publisher Network that almost instantly provide advertising for your blog.
The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits.
However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Recruiting your own sponsors can definitely provide a better source of income but it can take time to find people that want to put sponsored links and banners on your blog.
If you have been in the industry that covers the topic of your blog you might find this a bit easier to accomplish if you contact your existing contacts.
If you have experience pitching products and services you can try to your own direct sales with companies that have products in your niche but this method does require you to know at least a little about salemanship.
The biggest problem with either of these method is that you usually have to build up a good amount of traffic to the site or good search engine ranking before people will be interested in placing advertisements with you.
Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.
Sometimes they will establish their own company blog that will provide information about their company and product.
Other companies will want to outsource their blogging to experienced bloggers that will let them get the brand recognition and build a relationship with the customer through a third party endorsement.
As you can see these are only a couple of ways you can make money with your blog there are many more ways and you might be surprised at the offers you get if your blog becomes popular.
About the Author:
Randy The Hermit has been working online since 1994. Mostly in search engine optimization and he has discovered the ultimate methods for optimizing blogs. Keep up with him at http://HowToBlogSite.com
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